PPC Management for Restoration and Mold Industry Clients
- Client: ServPro
- Category: Non-Profit
- Date: Nov 17, 2024
- Tag: Google Ads, GA4, GTM
Key Highlights
Increase in Website Traffic 35% .
- CPA Came down by 50%.
- Average CPC reduced by 50%
- Client satisfaction by 100%
About ServPro
An agency owner based in Alabama reached out to us to manage their PPC portfolio, which included over 50 clients in the restoration and mold industry. Their roster consisted of big industry brands like ServPro, Team Rooter, 911 Restoration, BOR, and others, most of which had been their clients for more than 10 years.
Challenges
Post-COVID, increased competition in the restoration and mold industry caused average CPC to surge from $20–$25 to $80–$120, reducing ROAS. Managing 50+ clients made it hard to monitor budgets, campaign changes, and negative keywords effectively, leading to inefficiencies and difficulty maintaining consistent performance across all accounts.
Solution
We developed SOPs for streamlined campaign management, implemented daily budget tracking, and used retargeting to lower CPA. CallRail tracked lead quality, while data-driven optimizations refined bids, keywords, and targeting. These strategies ensured cost-efficiency, improved ROAS, and boosted client satisfaction, enabling better management of 50+ accounts and delivering exceptional PPC performance in the highly competitive restoration and mold industry.
Results
Our data-driven strategies and improved tracking systems led to impressive results: we reduced the average CPA, helping clients achieve more conversions without extra budget, which boosted client satisfaction and retention. As a result of our success, the agency owner expanded our partnership to include SEO projects, further strengthening the relationship. This case demonstrates how a customized approach with robust monitoring, retargeting, and call tracking can greatly improve PPC performance, even in competitive industries.
Conclusion
A PPC management campaign for an Alabama-based agency with clients in the restoration and mold industry achieved impressive results. By implementing SOPs, budget tracking, retargeting, and call tracking, CPA was reduced by 50%, and average CPC dropped by 50%. Client satisfaction reached 100%, and retention rates improved. This success also led to expanded services, including SEO management.
Gallery
