How We Helped LocalReach to Retain Their SEO Clients
- Client: LocalReach
- Category: Non-Profit
- Date: Nov 17, 2024
- Tag: Google Ads, GA4, GTM
Key Highlights
350% increase in first-page keywords.- 180% increase in clicks.
- 400% growth in impressions.
- 45% improvement in homepage authority.
About LocalReach
LocalReach is a forward-thinking digital marketing platform that empowers local businesses to achieve sustained growth in an increasingly digital world. They offer a comprehensive suite of tools, including LocalSite, LocalSEO, LocalAds, LocalReviews, LocalMessages, and LocalReferrals, all integrated in one platform. Their mission is to help small businesses increase their online visibility, enhance customer communication, and drive meaningful results through data-driven marketing strategies and real-time expertise.
Challenges
As a leading SEO agency for local businesses across the USA and Canada, LocalReach has always been at the forefront of driving digital success. However, the rapid rise of AI innovations and continuous Google algorithm updates created hurdles for maintaining stable keyword rankings and consistent website traffic. These unpredictable shifts in the digital landscape led to the loss of several valued SEO clients. Despite these challenges, OneLocal has continuously adapted and focused on finding new ways to help its clients thrive in an ever-changing online environment.
Solution
To improve LocalReach's SEO performance, we conducted in-depth keyword research to target high-intent, local keywords that would drive qualified leads. We optimized the campaign structure by segmenting ad groups based on user intent, industry, and location to ensure relevance. The ad copy was refined to align with these keywords and included strong calls-to-action to boost engagement. Additionally, we improved conversion tracking by shifting from basic metrics like page views to more meaningful goals such as lead form submissions and service inquiries, ensuring we measured actual business results.
Results
LocalReach reached out to us because they wanted to help their clients boost their online presence and reduce churn. After we rolled out a custom SEO strategy, we saw some pretty amazing results in terms of clicks, impressions, and keyword rankings. Take “The Ark Medical Spa” for example. Within just two months of implementing SEO, their first-page keywords shot up by 350%, clicks jumped by 180%, impressions grew by 400%, and their homepage authority went up by 45%. These changes helped them show up more in search results and attract the right kind of traffic. The SEO Manager was impressed by how quickly everything took off and shared that the client was extremely happy with the results.
Conclusion
By working closely with LocalReach and applying a tailored SEO strategy, we were able to deliver substantial improvements in keyword rankings, traffic, and overall campaign performance. This case demonstrates how a data-driven approach, with continuous optimization and targeted solutions, can drive significant results even in a rapidly changing digital landscape.
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